Style Guide

This style guide serves as the primary reference for Legends SC branding. It brings together the consistent styles and components intended for use across all branded materials and experiences. Within this guide, you’ll find core branding elements, the design system, and examples of how these standards should be applied.

Logo

The Legends SC logo is built around a shield shape that gives the mark a strong, classic athletic identity. At the top, the Legends logotype establishes the club name prominently, while the center features a soccer player dribbling the ball to represent movement, energy, and the spirit of the game. Behind the central icon, the Sacramento skyline adds a distinct local connection, grounding the brand in the community it represents.

Main logo

Inverted logo

Wordmark

Icon

WORDMARK with variations

Typography

Times New Roman and Roboto make a strong typographic pairing by combining classic elegance with modern clarity. Times New Roman brings a sense of tradition, authority, and sophistication through its refined serif details, while Roboto adds a clean, contemporary feel with its simple sans serif structure. Together, they create a balanced contrast that feels both timeless and current, making them well suited for designs that need to appear trustworthy, polished, and easy to read across both print and digital formats.

BRAND TYPOGRAPHY

logotype and headlines (times new roman medium)

headlines

headings (roboto condenced bold)

headings

uniform numbers (times new roman semibold)

123456790

tagline (roboto condeNced regular)

train the european way

SUBHEADS (ROBOTO BOLD)

subheads and secondary uses

regular text (ROBOTO regular)

Legends SC was born due to a dire need for a club that was based on the European model of training.

Colors

For uniforms, marketing and web presence, we use the established Legends primary colors: Legends Blue, with Sky Blue, Sunshine Gold and Greybeard White as accent colors.

Main brand colors

Primary

LEGENDS BLUE

HEX: #00438D
CMYK: 100, 81, 18, 5

SECONDARY

SKY BLUE

HEX: #009FE3
CMYK: 74, 23, 0, 0

HIGHLIGHT

SUNSHINE GOLD

HEX: #FFC41E
CMYK: 0, 24, 95, 0

WHITE

GREYBEARD WHITE

HEX: #f2f2f2
CMYK: 4, 2, 2, 0

color variations

Primary

primary -1000
#00438d

primary - 900
#002e61

primary - 800
#003b7a

primary - 700 (main)
#00438d

primary - 600
#26619e

primary - 500
#4a7aad

primary - 400
#7096bf

primary - 300
#9cb5d4

primary - 200
#c7d6e5

primary - 100
#e8edf5

primary - 50
#f7fafc

SECONDARY

secondary - 900
#003347

secondary - 800
#00405c

secondary - 700
#005478

secondary - 600
#00668f

secondary - 500
#0080b5

secondary - 400 (main)
#009ee3

secondary - 300
#54bfed

secondary - 200
#a3def5

secondary - 100
#dbf2fa

secondary - 50
#f5faff

HIGHLIGHT

highlight - 900
#75590d

highlight - 800
#94730f

highlight - 700
#b88c12

highlight - 600
#e0ab17

highlight - 500 (main)
#ffc41f

highlight - 400
#ffd463

highlight - 300
#ffe194

highlight - 200
#ffedb8

highlight - 100
#fffaeb

highlight - 50
#fffef5

Grey

grey - 900
#241f21

grey - 800
#404040

grey -700
#59595c

grey -600
#6e6e70

grey -500
#808285

grey - 400
#919496

grey - 300
#a6a8ab

grey - 200
#babdbf

grey - 100
#d1d1d4

grey - 75
#e5e8e8

grey - 50
#f2f2f2

VISUAL LANGUAGE

Legends SC’s visual language is built from a set of expressive graphic elements that reflect the club’s identity, values, and youth-driven spirit. Grain noise texture conveys grit and determination, grounding the brand in the hard work and resilience that define youth development. Ripples represent Dedication and Effort, showing how those values extend outward and create a lasting ripple effect beyond the field. Scribble lines, inspired by Sacramento-area immigrant kids with big dreams, bring attitude, inclusivity, and a human touch to the system. Stars symbolize opportunity, with variations in size and brightness reflecting the individuality, talent, and potential of every player. Diagonal stripes add a sense of movement and progress, drawing from the vintage character of the club’s original uniforms and reinforcing the energy that drives Legends SC forward.

BACKGROUNDS

Dark blue textured surface with lighter blue swirling and ripple patterns.

Light blue textured background with soft, wavy ripple patterns and subtle scattered lines.

Blue textured background with a pattern of stars and abstract scribbles in lighter blue.

Light blue background with a subtle pattern of stars and faint blue sketch lines.

POSTER EXAMPLES

UNIFORM

Showcasing the home and away kits, the back view of the numbered game jersey, and the practice T-shirt.

White soccer uniform with number seven on the back.

MERCH

Featuring a curated selection of Legends SC merchandise.